Reducing a company’s legal exposure can be easy and straightforward. If you have a business with a physical operation and a website—even if you don’t offer internet sales—having a website that meets the Web Content Accessibility Guidelines is now best practices. Failing to comply is risky in the current legal climate, especially considering the cost of defending an accessibility lawsuit would likely exceed the cost of modifying your website. And, if you lose in court, you’ll have to make your website accessible anyway.
Businesses should reassess their compliance efforts when it comes to website accessibility standards. You cannot simply wait to get threatened with a lawsuit, or even served with a formal claim, before taking action. Plaintiffs can use this decision to argue that your actions alone in implementing a remediation plan to fix an inaccessible website after being slapped with a demand letter or lawsuit might not be enough to allow you to escape liability.
The best bet to avoid being slapped with a lawsuit—or even just a threat— is by proactively working to ensure your website meets legal compliance standards before a legal situation develops
Making sure that your website is accessible to people with disabilities will help improve your business’ goodwill with its customers, and in turn, increase customers’ loyalty to and appreciation of the business and, hopefully, its revenues.
If you are a business that exists to benefit the public you should be compliant with ADA regulations. If your physical location requires ADA compliance you’ll want to protect yourself by making sure your web presence is ADA compliant too.
There’s been a recent shift in the number of litigation cases involving the ADA being brought forward, highlighting the importance of digital accessibility for people with disabilities.